As a small business, you may not have the resources to hire a full-service marketing agency or have a dedicated marketing person on staff. That's where POV Creative Services comes in. We offer à la carte marketing services designed to meet the needs and budgets of your small businesses. You pick and choose the services you need, when you need them.
POV Creative Services is focused on helping your small businesses or non-profit organization reach their marketing goals with well-executed creative that is on-point with your brand. We have a simple definition of marketing: the act of attracting and retaining customers. It's all about offering your customers solutions and differentiating yourself in the market place. The rest comes down to content that builds on your brand, sets you apart and gives customers a clear, tangible reason to do business with you.
Our services include:
• Marketing and Brand Consultation
• Copywriting services and content development for broadcast, print and online.
• Video production for both broadcast and online including all full post-production services.
• Audio Post Production Services and Audio Narration
• Web, Digital Media and Social Media Content Development.
Industry awards include:
• Television Bureau of Canada Retail Commercial Awards
• Canadian Association of Broadcasters
• British Columbia Association of Broadcasters
• PromaxBDA Marketing and Design Awards
• Crimestoppers International Promotional Awards
• CanPro Gold
Copywriting is the art of writing text to be used in marketing, advertising and promotional material. Every marketing platform will need some form of copy including print, broadcast and online. Well written copy informs, engages and influences.
POV Creative Services works with clients to develop, hone and edit copy that supports their marketing goals. We have worked with hundreds of small businesses over the past 30 years, writing copy for radio, television, video and web.
We understand that maintaining a consistent voice across all media strengthens your brand. It also differentiates you from the competition and demonstrates the value and benefits you offer to your customers.
The world of media is changing at a break-neck pace. Businesses have more marketing choices than ever. But the one constant is that all media platforms need content, and the fundamentals of creating content are the same.
POV Creative Services has handled both pre and post-production for TV Commercials, promotional videos, TV pilots, and feature film. And our Creative Director, James Dow, has won some awards along the way!
We are well versed in the technical specs and clearances for broadcast TV and radio as well as recommended delivery files for social and digital media.
Because most Social Media platforms are free to use, it seems like an obvious choice for marketing your business.
The main issue small businesses face when using social media is not only keeping it up to date - but creating the right content. Remember, it's "social".
POV Creative Services can help small businesses with their Social Media marketing. We start by identifying which platforms are best for your business, then work with you to create and post content on a consistent basis.
We can also arrange for paid or sponsored content on selected Social Media platforms and track engagement on your behalf.