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Copywriting is the art of writing text to be used in marketing, advertising and promotional material. Just about every type of marketing platform will require some form of copy including print, broadcast and online. Well written copy informs, engages and influences.
POV Creative Services works with clients to develop, hone and edit copy that supports the client's marketing goals. We have worked with hundreds of small business over the past 30 years, writing copy for radio, television, video and web.
We understand that maintaining a consistent voice across all media strengthens your brand, differentiates from your competition and demonstrates the value / benefits you provide to your customers.
The world of media is changing at a break-neck pace. From traditional television and radio to online digital media, businesses have more marketing choices than ever before. But the one constant is that all media platforms need content, and the fundamentals of creating content are the same.
POV Creative Services has handled both pre and post-production for TV Commercials, promotional videos, TV pilots, and feature film. And our Creative Director, James Dow, has won a few awards along the way!
We are well versed in the technical specs for broadcast TV and radio as well as recommended delivery files for social and digital media.
Because most Social Media platforms are free to use, it seems like an obvious choice for marketing your business.
The main issue small businesses face when using social media is not only keeping it up to date - but creating the right content. Remeber, it's "social".
POV Creative Services can help small businesses with their Social Media marketing. We start by identifying which platforms are best for your business, then work with you to create and post content on a consistent basis. We can also arrange for paid or sponsored content on various Social Media platforms and track engagement on your behalf.